Pre-built categories and predictions

We'll get you started with a range of assets tailored to your data:

• Segment and profile your customers with our "Recency Frequency Value" models
• Apply our "Recency Frequency Engagement" score to tailor the channel and timings to each customer
• Stay GDPR compliant with aggregated preferences, by brand and communication type

Custom expression builder

Use all available raw data to analyse, decode, and manipulate into actionable insight:

• Decode source data categories into marketing friendly meanings
• Band into tailored ranges for easier analysis and movement tracking
• Add conditional logic to manipulate data for personalised communications with controlled variables
• Aggregate transactional data (purchase, responses) to understand customer behaviour

Automated, continuous, limitless

One-time set-up with continual automatic refresh and rebuild:

• All models and expressions refresh daily, keeping customer profiles up to date with the latest scores and predictions
• New data automatically recalculates the models and expressions, updating customer profiles with newly learned behaviour
• Runs on our CDP, scaleable to billions, with no limit to the variations you can create