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Articles

This is what we're talking about

Data-driven marketing - what, why and how

Rob Horton
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What is Customer Lifetime Value (CLTV) and how can you benefit from it?

Rob Horton
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How to turn customer behaviour into insights for greater marketing results?

David Greenman
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How can personalisation improve your email marketing strategy?

Debbie Atherton
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What Is a Customer Data Platform (CDP) and what benefits does it provide?

Jon Mitchell
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Why Should You Unify Your Data?

Rob Horton
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