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Capability Overlap

All In One

CDP, Analytics, and Marketing Automation in One Platform

Waterfall

Waterfall counting/segmentation across all channels (incl Direct Mail)

Speed

Quick counting even with large volumes of data

Drag-and-Drop

Visual drag-and-drop approach to segment building

Analytics

Train-of-thought Analytics with Venn’s, Crosstabs and Maps

Excel

Excel Add-In for External Reporting

Migration

Automated

Migration of BlueVenn objects into Hive

Model

Replicates complex data models and derived fields

Expressions

Equivalent functions and syntax

Accurate

Multi-table queries and segmentation

Bandings

Visual tools for grouping continuous variables

Data

Reuse existing source data feeds