NEWS: Hive Marketing Cloud Wins Natural Habitat Adventures

Natural Habitat Adventures, a World Leader in Conservation Responsible Travel

Hive has secured Colorado-based ‘Nat Hab’ over a three-year contract term. The project includes the migration from their existing BlueVenn solution into the Hive Marketing Cloud platform.

Natural Habitat Adventures is known for their land-based polar and grizzly bear adventures, as well as small-group African safaris. Hive will enable and train five Nat Hab users, to work with the Hive Customer Data Platform (CDP) and email journey automation to their database of one million marketing contacts.

As a brand, Natural Habitat Adventures prides themselves on their customer centricity and therefore rely on technology to deliver on their high expectations. This customer centricity is conveyed in every communication they send to their customers, right through to the on-board, or on-land, experience and beyond.

A Word from Both Parties

Ted Martens, Chief Marketing Officer, Natural Habitat Adventures, commented: “Hive gives us the technology we need to continue to serve our discerning client base. We have learnt that customer insight and analysis are critical to providing the kind of customer experience that our clients can expect on their vacation, even before they book. The Hive platform will provide incredible tools to support our analysis, modelling and selection of customer marketing and engagement data. We are delighted to have found them.”

David Greenman, Client Services Director, Hive Marketing Cloud, said: “Having spoken to a number of organisations this year that had become used to the BlueVenn way of doing things, we have been pleased to be able to reassure them that due to our background we are able to provide the unique ability to easily and quickly migrate all source data formatting, table definitions and entity relationships, as well as all syntax used to create derived fields from a BlueVenn environment to our own. Clients gain from our automated migration tooling, making the transition from one platform to another seamless all the while ensuring their users have a short learning curve. This minimises disruption to the business with a hastened return to BAU and therefore return on investment.”

During the transition from BlueVenn to Hive Marketing Cloud, and in response to the Hive migration capabilities, Ted commented: “Oh wow, this is a sexy solution! You Hive peeps are on it!”

Hive Marketing Cloud is a powerful customer intelligence and email marketing platform. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform. With shared lineage across multiple facets of its business including technology, senior directors and investors from smartFOCUS, which later became BlueVenn; Hive Marketing Cloud feels it has both an unmatched understanding, and, enhanced capabilities to best support BlueVenn users.

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