Imagine you’re the customer
Your travel company emails
To offer you the holiday
you’re on at a huge discount.
There’s nothing like knowing
that you’ve paid more
to ruin a relaxing break.
Don’t sell to the sold
Our software allows you
to create rules which
Who have already booked their
holiday - or are even away
when you're running
Exposing your loyal customers to
lower rates can lead to cancellation
or rebooking - and affect your profit
You also run the risk of losing
business credibility and
if you’re not vigilant.
Using Hive Marketing Cloud’s
versatile filter system
You can choose which customers to
exclude from your messaging
Based on their travel
timeline or by destination.
Reduce your discounts
Regain control of your
And grow customer satisfaction
By using our tools
to be smarter with
Your money, your customer. We’ll teach you how to save them both year after year after year.
In the competitive world of holiday marketing, working with affiliates and aggregators is a great way to capture the attention of holidaymakers and secure bookings.
But once you’ve secured that booking via your third-party relationship, how do you then get your referred bookers to come to you directly, rather than go back to the referral sites?
Hive Marketing Cloud can identify customers that have booked through referral sites by analysing your booking data. They can also see how many times they’ve gone back to those sites over using your direct booking process. Once these customers have been identified, they can be categorised into ‘First Time’ and ‘Persistent’ referred bookers.
Now that you have an audience to work with, you can begin to guide your customers towards your own booking platform with targeted messages explaining the benefits of booking directly with you.
Eliminate the need for paying online travel agencies and other third parties on an ongoing basis by prioritising messages that highlight the value of dealing with your company.
Go to your customers before they think of going elsewhere for your product…and make you pay for it! With Hive’s help, you can build a strong and loyal database of bookers who will always choose your company first while helping you keep your costs down.
Featured solutions to challenges in your sector
Right Time Marketing
Stop guessing and start matching your marketing promotions with your customer’s actual booking horizon for accurate segmentation, right time promotions and strong conversions.
Increasing Booking Value
Time your promotional communications about additional holiday services with clear insights into your window of opportunity to increase the value of your bookings and customers.
Channel Cost Reduction
Do you know if your customers choose you over third-party affiliates? Make sure that they have no choice by targeting direct messages that make them want to use you and you only!
Is your supplier hoarding all of your booking data, leaving you without access to crucial information to fuel your marketing campaigns? Not anymore! Hive has the knowledge, expertise and the spare key to unlock everything you need.
High-level capabilities of Hive