Your money, your customer
Working with affiliates and
aggregators can capture attention
and secure new bookings.
But once you’ve gained your
Why pay again the
next time they book?
Learn from the affiliates
Develop closer relationships
with each of your customers
by sending them tailored offers
Or deliver exclusive direct-booking deals
To demonstrate the value of going direct.
Analysing booking data
We identify referred customers
And split them into
‘first time’ and ‘persistent’ audiences
So you can prioritise the
messages that encourage
Reach your existing bookers
before they go back to the affiliate
Build a loyal audience
who choose you first
Keep your costs down and
your customers happy.
Your money, your customer. We’ll teach you how to save them both year after year after year.
In the competitive world of holiday marketing, working with affiliates and aggregators is a great way to capture the attention of holidaymakers and secure bookings.
But once you’ve secured that booking via your third-party relationship, how do you then get your referred bookers to come to you directly, rather than go back to the referral sites?
Hive Marketing Cloud can identify customers that have booked through referral sites by analysing your booking data. They can also see how many times they’ve gone back to those sites over using your direct booking process. Once these customers have been identified, they can be categorised into ‘First Time’ and ‘Persistent’ referred bookers.
Now that you have an audience to work with, you can begin to guide your customers towards your own booking platform with targeted messages explaining the benefits of booking directly with you.
Eliminate the need for paying online travel agencies and other third parties on an ongoing basis by prioritising messages that highlight the value of dealing with your company.
Go to your customers before they think of going elsewhere for your product…and make you pay for it! With Hive’s help, you can build a strong and loyal database of bookers who will always choose your company first while helping you keep your costs down.
Featured solutions to challenges in your sector
Right Time Marketing
Stop guessing and start matching your marketing promotions with your customer’s actual booking horizon for accurate segmentation, right time promotions and strong conversions.
Increasing Booking Value
Time your promotional communications about additional holiday services with clear insights into your window of opportunity to increase the value of your bookings and customers.
Channel Cost Reduction
Do you know if your customers choose you over third-party affiliates? Make sure that they have no choice by targeting direct messages that make them want to use you and you only!
High-level capabilities of Hive