You know your audience
And you know what you need to sell
But do you know what offers suit both your company and your customers?
We bring together booking, availability and marketing data
So you can quickly identify unsold seats or overlooked destinations
And act on them.
Find customers that will be more receptive to offers
Stop saturating your mailing list with last-minute deals
Be more targeted.
If you can cover shortfalls
And the customer gets offers that are right for them
It’s a win-win.
Control your product inventory and focus those last-minute promotions
You’ve got a clear idea of your target audience and your right-time marketing strategy, but are you clear on which products you have in your arsenal that need your marketing attention?
While marketing new holiday deals can be relatively clear cut, not being able to easily identify distressed inventory, unsold seats or overlooked destinations can make maximising promotion of these products and services difficult.
The Hive Marketing Cloud provides tailored inventory reports of your data showing detailed occupancy rates for future periods, allowing you to create a new game plan.
Hive’s reporting allows you to look ahead at potential gaps in your strategy, allowing you to synchronise your last-minute marketing activities with indicative availability.
Be the master of forward planning using Hive’s visualisation tools to turn your booking data into clear, actionable insights. Focus campaigns and tactical strategies in the right direction to maximise promotion, conversion and revenue.
Featured solutions to challenges in your sector
Right Time Marketing
Stop guessing and start matching your marketing promotions with your customer’s actual booking horizon for accurate segmentation, right time promotions and strong conversions.
Increasing Booking Value
Time your promotional communications about additional holiday services with clear insights into your window of opportunity to increase the value of your bookings and customers.
Channel Cost Reduction
Do you know if your customers choose you over third-party affiliates? Make sure that they have no choice by targeting direct messages that make them want to use you and you only!
High-level capabilities of Hive