Design targeted selection criteria informed with latest purchase, engagement and preference data, to create optimal audiences for each communication
Features
Key features of our Audience Management
1
Simple selection
Easily select customers most receptive to your marketing messages:
- Analyse your data to create detailed audience selection criteria once and re-use in multiple journeys
- React to market events with adhoc saved static lists
- Apply user permissions to protect core segments used in multiple journeys
2
Smart suppression
Remain fully compliant with suppression criteria specific to the channel:
- Use brand preference data to exclude opt-outs from each channel message
- Exclude previous recipients based on time or frequency of message
3
Timely triggers
Kick-start a new journey or keep a customer engaged with triggered events:
- Respond quickly to customer events with entry into a new relevant journey
- Create tailored signals to watch for common online actions such as purchase, page visit and abandon basket
- Set triggers for offline interactions including telephone, SMS and direct mail
Capabilities
High-level capabilities of Hive
Customer Data Platform
A unified profile for each customer that includes all known information
