Online and offline

Track your customer's online and offline interactions in one place:

• Personalise all your message content/timing based on overall engagement
• Interact with your customer on a channel that suits them
• Continue online engagement through offline channels

Real-time and historic

Use all your customer's history as well as the last engagement:

• Understand your customer's ongoing relationship with you
• Ingest and respond in real-time where channels support it
• Tailor promotions to individual timelines and buying habits

Identity resolution

Identify your customer across multiple sources:

• Connect browsing behaviour to known customers
• Use Customer IDs and other common keys to merge records
• Automatically generate a persistent ID for each master record
• Propagate keys back to transactional records

Unified profiles

Rule-based match, append and merge of profiles:

• Match records based on configurable keys
• Prefer sources where the quality is known to be better
• Selectively update parts of a record depending on the source
• Group fields such as address lines so that they are replaced together
• Full audit trail of profile merges

Unlimited sources

No limit to the amount of sources that can be integrated:

• Combine data from multiple systems
• Support for custom data sources
• Transactional/relational data can be represented and utilised
• Scaleable to billions of data points