Work with the very best view of all your data, manipulated and combined fit for the purpose of marketing

Features

Key features of our Data Intelligence

1

Pre-built categories and predictions

We'll get you started with a range of assets tailored to your data:

  • Segment and profile your customers with our "Recency Frequency Value" models
  • Apply our "Recency Frequency Engagement" score to tailor the channel and timings to each customer
  • Stay GDPR compliant with aggregated preferences, by brand and communication type
2

Custom expression builder

Use all available raw data to analyse, decode, and manipulate into actionable insight:

  • Decode source data categories into marketing friendly meanings
  • Band into tailored ranges for easier analysis and movement tracking
  • Add conditional logic to manipulate data for personalised communications with controlled variables
  • Aggregate transactional data (purchase, responses) to understand customer behaviour
3

Automated, continuous, limitless

One-time set-up with continual automatic refresh and rebuild:

  • All models and expressions refresh daily, keeping customer profiles up to date with the latest scores and predictions
  • New data automatically recalculates the models and expressions, updating customer profiles with newly learned behaviour
  • Runs on our CDP, scaleable to billions, with no limit to the variations you can create

Capabilities

High-level capabilities of Hive

Customer Data Platform

A unified profile for each customer that includes all known information

Multi-Channel Engagement

Listen and respond wherever the conversation takes you

Data Intelligence

We fetch and categorise your data so you don't have to

Audience Management

Define audiences according to all of a customer's engagement data

Customer Journey Automation

Join up your messages into a goal-orientated journey

Visual Analytics

Graphical tools to build better outcomes and understanding
Data Intelligence
See what it can do for you, with a short platform demonstration.
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