Work with the very best view of all your data, manipulated and combined fit for the purpose of marketing
Features
Key features of our Data Intelligence
1
Pre-built categories and predictions
We'll get you started with a range of assets tailored to your data:
- Segment and profile your customers with our "Recency Frequency Value" models
- Apply our "Recency Frequency Engagement" score to tailor the channel and timings to each customer
- Stay GDPR compliant with aggregated preferences, by brand and communication type
2
Custom expression builder
Use all available raw data to analyse, decode, and manipulate into actionable insight:
- Decode source data categories into marketing friendly meanings
- Band into tailored ranges for easier analysis and movement tracking
- Add conditional logic to manipulate data for personalised communications with controlled variables
- Aggregate transactional data (purchase, responses) to understand customer behaviour
3
Automated, continuous, limitless
One-time set-up with continual automatic refresh and rebuild:
- All models and expressions refresh daily, keeping customer profiles up to date with the latest scores and predictions
- New data automatically recalculates the models and expressions, updating customer profiles with newly learned behaviour
- Runs on our CDP, scaleable to billions, with no limit to the variations you can create
Capabilities
High-level capabilities of Hive
Customer Data Platform
A unified profile for each customer that includes all known information
