Work with the very best view of all your data, manipulated and combined fit for the purpose of marketing


Key features of our Data Intelligence


Dashboards and Reporting

Stay informed with instant access to key metrics and reports:

  • Use out-of-the-box management reports or design your own tailored to your key metrics
  • Shift from targeted campaigns to life-cycle marketing
  • Excel add-in pulls results into your own spreadsheets for distribution around the business
  • Continually improve your performance

Drag and Drop interface

Follow your train of thought with our easy-to-use analytics interface:

  • Flexible analytical tools, including integrated venn diagrams, timelines and charts help you follow the data
  • Save your templates for future use without re-working

Custom Expression Builder

Use all available raw data to analyse, decode, and manipulate into actionable insight:

  • Aggregate transactions to customer level to build RFM and RFE scoring models
  • Decode and manipulate data to personalise communications with controlled variables


High-level capabilities of Hive

Customer Data Platform

A unified profile for each customer that includes all known information

Multi-Channel Engagement

Listen and respond wherever the conversation takes you

Data Intelligence

We fetch and categorise your data so you don't have to

Audience Management

Define audiences according to all of a customer's engagement data

Customer Journey Automation

Join up your messages into a goal-orientated journey

Visual Analytics

Graphical tools to build better outcomes and understanding
Data Intelligence
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