Instantly engage and track customer journeys on any channel

Features

Key features of our Customer Journey Automation

1

Speedy actions

Start running immediately and customise as you go:

  • Add and understand your customer journeys through our intuitive workflow designer
  • Import and customise best practice templates from business experts
  • Quickly change events, triggers and messaging
  • Easily create control groups, split A/B or multivariate message testing
2

Connect with customers

Engage throughout the customer journey:

  • Reach out and discover more of your target group
  • Track all customer channels including email, social and messaging
  • Set triggers for offline interactions including telephone, SMS and direct mail
  • Intuitively communicate with customers on channels they choose and use
  • Build-in system pauses allowing customers to evaluate your sales offers
3

Automatic intelligence

Be smarter with automation:

  • Real-time automated responses at triggered events
  • Anticipate events before they happen with predicted behaviour models
  • Automatically grow emphatic engagement with your customer
  • Manage your whole marketing programme, not just a campaign
4

Marketing efficiency

Spend less time thinking and more time doing:

  • Evaluate and change strategies quickly
  • Discover new behaviours helping you build a bespoke marketing approach
  • Continually improve your performance
  • Shift from untargeted, batch campaigns to real-time life-cycle marketing
  • Deliver instant results and detailed reports

Capabilities

High-level capabilities of Hive

Customer Data Platform

A unified profile for each customer that includes all known information

Multi-Channel Engagement

Listen and respond wherever the conversation takes you

Data Intelligence

We fetch and categorise your data so you don't have to

Audience Management

Define audiences according to all of a customer's engagement data

Customer Journey Automation

Join up your messages into a goal-orientated journey

Visual Analytics

Graphical tools to build better outcomes and understanding
Journey Automation
See what it can do for you, with a short platform demonstration.
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