Accelerate actions

Start running immediately and customise as you go:

• Curate high impact customer journeys with our intuitive workflow designer
• Import and customise best practice templates from business experts
• Quickly change events, triggers and messaging
• Easily create control groups, split A/B or multivariate message testing

Connect with customers

Engage throughout the customer journey:

• Reach out and discover more of your target group
• Track all customer channels including email, social and messaging
• Set triggers for offline interactions including telephone, SMS and direct mail
• Intuitively communicate with customers on channels they choose and use
• Build-in system pauses allowing customers to evaluate your sales offers

Automated intelligence

Be smarter with automation:

• Real-time automated responses to triggered events
• Anticipate events before they happen with predicted behaviour models
• Automatically grow emphatic engagement with your customer
• Manage your whole marketing programme, not just a campaign

Improve marketing efficiency

Spend less time thinking and more time doing:

• Evaluate and change strategies quickly
• Discover new behaviours helping you build a bespoke marketing approach
• Continually improve your performance
• Shift from untargeted, batch campaigns to real-time life-cycle marketing
• Deliver instant results and detailed reports