Drag and drop interface

Follow your train of thought with our easy-to-use analytics interface:

• Flexible analytical tools, including integrated venn diagrams, timelines and charts help you follow the data
• Save your templates for future use without re-working

Tables & charts

Identify trends and segments with pivot tables across all your data:

• Cross tabulate purchase data and delve deeper to understand buying behaviour
• Compare different channels and categories spotting new customer trends and hidden segments
• Apply thematic shading for stand-out hot spots for further action

Venn diagrams

Visualise consumer, purchase and engagement overlaps:

• Drag and drop audiences together to see 'count' and 'percentage' overlaps
• Analysis made simple with actionable segments at your fingertips
• Filter the display with variable parameters

Maps

Map your customers by location:

• Classify or identify individuals based on where they live
• Select an audience straight from the map
• Promote events based on distance to location

Dashboards and reporting

Stay ahead with instant access to key metrics and reports:

• Use out-of-the-box management reports, or design your own, tailored to your key metrics
• Easily share your marketing metrics using PowerBI, Excel, Tableau, and Google Sheets
• Continually improve your performance by monitoring every available detail
• Shift from targeted campaigns to life-cycle marketing

Audience profiling

Test the drivers of customer behaviour:

• Find out what makes your best customers different
• Discover what impacts responses to different channels
• Create stand-out Personas that you can target differently