Analysis and reporting of all your customer data to help you make informed decisions for your marketing activity

Features

Key features of our Visual Analytics

1

Drag and drop interface

Follow your train of thought with our easy-to-use analytics interface:

  • Flexible analytical tools, including integrated venn diagrams, timelines and charts help you follow the data
  • Save your templates for future use without re-working
2

Tables & charts

Identify trends and segments with pivot tables across all your data:

  • Cross tabulate purchase data and delve deeper to understand buying behaviour
  • Compare different channels and categories spotting new customer trends and hidden segments
  • Apply thematic shading for stand-out hot spots for further action
3

Venn diagrams

Visualise consumer, purchase and engagement overlaps:

  • Drag and drop audiences together to see 'count' and 'percentage' overlaps
  • Analysis made simple with actionable segments at your fingertips
  • Filter the display with variable parameters
4

Maps

Map your customers by location:

  • Classify or identify individuals based on where they live
  • Select an audience straight from the map
  • Promote events based on distance to location
5

Dashboards and reporting

Stay ahead with instant access to key metrics and reports:

  • Use out-of-the-box management reports or design your own tailored to your key metrics
  • Excel add-in pulls results into your own spreadsheets for distribution around the business
  • Continually improve your performance
  • Shift from targeted campaigns to life-cycle marketing
6

Audience profiling

Test the drivers of customer behaviour:

  • Find out what makes your best customers different
  • Discover what impacts responses to different channels
  • Create stand-out Personas that you can target differently

Capabilities

High-level capabilities of Hive

Customer Data Platform

A unified profile for each customer that includes all known information

Multi-Channel Engagement

Listen and respond wherever the conversation takes you

Data Intelligence

We fetch and categorise your data so you don't have to

Audience Management

Define audiences according to all of a customer's engagement data

Customer Journey Automation

Join up your messages into a goal-orientated journey

Visual Analytics

Graphical tools to build better outcomes and understanding
Visual Analytics
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